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Logo Design in Chicago

To understand what a logo is, we must first understand what it is for.
A logo is for… identification.
A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.

A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

Designing a good logo may require involvement from the marketing team and the design team. It requires a clear idea about the concept, colour and values of the brand as well as understanding of the consumer or target group. Broad steps in the logo design process might be formulating the concept, doing an initial design, finalizing the logo concept, deciding the theme colours and format involved.

In today's digital interface adaptive world, a logo will be formatted and re-formatted from large monitors to small handheld devices. With the constant size change and re-formatting, logo designers are shifting to a more bold and simple approach, with heavy lines and shapes, and solid colours. This reduces the confusion when mingled with other logos in tight spaces and when scaled between media. Social networks like Twitter, Facebook, and LinkedIn are examples of companies using such logos.

Once you decide to get your logo design done from WebGhar, our logo design team will help you throughout designing process till you get satisfactory results.



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